"Mobile On Device Portal Solutions for New Media Advertising Content Publishing and Mobile Shopping Carts"

Flash to iPhone
Imagine a new technology that enables millions of Flash developers to turn their Flash content and applications into “first class citizen” applications and effortlessly deliver them to the iPhone/iPod Touch while respecting all requirements from Apple!

Mobile Publishing
What if, there was something that enabled “ANYONE” to easily publish their content and promotional advertising media for Mobile Phones, which is simple, effective, and affordable!

Mobile Shopping/Mobile Commerce
What if there was a solution that allows “MERCHANTS” to sell their products “from the mobile phone” within a catalogue format, and then enables customers to easily transact through a secure, automated, commerce platform or PSMS!.

Barefoot's, On-Device Portal (ODP) framework (mPublishing) enables eMerchants, media companies, marketing & advertising, and content publishers to build, deploy, and manage highly personalized and intuitive mobile applications that deliver a superior user experience. Barefoot’s ODP platform incorporates intelligent mobile marketing & product placement, support for mass market handsets and capabilities that increase profitability, lower cost of ownership and drive brand-awareness. As the acknowledgment for Barefoot’s ODP technology, Barefoot's mPublishing software has been successfully deployed by numerous companies including Nokia, Disney, Virgin Comics, UTV Networks, Vodacom, MobileActive, and Shinee.